Marketers design, develop and deliver products and services to customers. Marketing majors tend to be curious and creative individuals attracted to answering the multi-faceted questions of who, what, when, where and how to satisfy customers. To do this, marketers study customer needs and the market dynamics required to translate those needs into viable business offerings.
What careers are available to marketing majors?
Because marketing is an integral part of every enterprise and industry, marketing majors enjoy an almost unlimited range of career opportunities: advertising, sales, promotion, customer service, marketing research, product brand management, retail management, public relations and supply-chain management.
What courses do marketing majors take?
Marketing majors receive a solid general business foundation supplemented by a core curriculum of marketing research, consumer behavior and advanced marketing. Students learn the four P’s of marketing: product, price, promotion and place. Majors customize their career path by taking a variety of electives, including promotion management, new-product development, retailing, personal selling, business-to-business marketing, principles of e-commerce and international marketing.
A myriad of courses in other colleges are also available to enhance the marketing degree. These include graphic design, public relations, public administration, acting and geographic information systems (GIS).
Do I need an internship?
Yes, majors are required to complete a four-credit-hour internship during their junior or senior year. An internship is an excellent opportunity to put classroom skills to the test and open doors to a potential career.
How can I get involved as a marketing major?
Marketing majors are valuable additions to any student group or club. Join the ONU chapter of the American Marketing Association (AMA), which is open to majors and non-majors, and gain industry knowledge and insight. Every year, AMA travels to a major U.S. city to compete in the International Collegiate Conference. Visit the ONU AMA Chapter Website. Another option is Students in Free Enterprise (SIFE), a global non-profit organization with chapters around the world. SIFE helps students develop leadership, teamwork and communication skills by learning, practicing and teaching the principles of free enterprise. The James F. Dicke College of Business Administration also offers membership in Alpha Mu Alpha, an honor society that promotes the advancement of excellence in the field of marketing. Members must meet certain academic requirements and be nominated by a faculty advisor.