At a glance: Advertising Design
"A heart, a generous caring, loving heart … that is what I think of when I think of Ohio Northern University. Back in the late ’60s, when I was a student, I realized that the art and design department cared about each and every student … and they still do. The faculty always went the extra mile to help us succeed. When I was invited back to visit in 2000, I quickly realized that ONU’s heart is still alive and well and ticking away – not only in the A&D department but in all the other aspects of the University. I have very fond memories that have continued to inspire me and continue to make the art and design department at ONU special for me."
Marilyn Lysohir, BA ’72 (art)
Advertising Design Features:
Advertising is an important business activity that requires knowledge in planning, research and creativity. The program responds to a more sophisticated and demanding field in design and teaches students to develop advertising that acts as a catalyst in the world of mass communication. Advertising design students participate in a broad range of courses taught through the BFA or BA program, such as drawing, illustration, painting and printmaking. Students also may take courses in interactive and web design. Visit our department's web site.
Students in the department of art and design obtain either a Bachelor of Fine Arts or a Bachelor of Arts degree in advertising design. The educational program integrates art and design courses, marketing classes from the College of Business Administration and courses from the liberal arts (general education) program. Depending on specific career interests, students also may take elective courses in business, communication arts and technological studies. With a well-planned and integrated curriculum, our graduates enter the advertising design field with competence.
- Comprehensive curriculum gives students exposure to 2-D and 3-D form, theory and practices.
- Professors are dedicated artists, designers, teachers, scholars and mentors.
- In-house design studio offers real-world business and professional experiences.
- Opportunities abound for field experience at primary and secondary schools, externships for studio art majors and internships at graphic and advertising design firms, museums and many other businesses and organizations.
- Visiting artist program brings to campus accomplished artists o
- Study-abroad programs in locations such as Italy, Ireland and France expose students to the exciting and wide world of culture and art.
- Students can gain hands-on experience designing University publications such as The Northern Review (student newspaper), Polar Droppings (department newsletter) and The Northern (University yearbook).
- Numerous talent awards and scholarships are granted to gifted students.
The department of art & design is housed in the Wilson Art Center for the Visual Arts, providing students with updated equipment, resources, wireless capabilities, and a stimulating environment in which to work. Most beginning courses meet in the drawing studio, which is well-equipped with drawing tables, group work stations, and storage space to meet the individual needs of students. The students also have access to the design computer studio. This space contains the latest Macintosh computers, scanners, color and black and white laser printers, digital cameras, updated software and a small periodical library. A design studio, located next to the computer studio, is well equipped with drafting tables, light board tables, and group work stations. Most class presentations take place in the lecture room, located adjacent to the visual resource library. This department library contains thousands of slides to numerous videotapes, DVDs, and books for instruction.
The students' senior capstone projects are displayed in the Elzay Gallery of Art. The gallery is connected to the classroom-studio building by a loggia and is used to display work of artists of invited exhibitions throughout the year. Other studio/classrooms located in the Wilson Art Center include a painting studio and a printmaking studio. A variety of gas electric, soda, and raku kilns, and furnaces are adjoined to the ceramics and sculpture studios.
Student organizations available to advertising design majors include AIGA/The Professional Association for Design, Kappa Pi National Art Honorary, and the Student Art League. Other organizations from on campus include the American Marketing Association (AMA), which is open to majors and non-majors, and gain industry knowledge and insight. Another option is Students in Free Enterprise (SIFE), a global non-profit organization with chapters around the world. SIFE helps students develop leadership, teamwork and communication skills by learning, practicing and teaching the principles of free enterprise. Advertising design students can also join local American Advertising Federation chapters.
The department of art and design is committed to teaching and learning through an intensive, structured and sequential program of visual design studies and liberal arts education. Our goal is to develop students as creative, productive and intellectually curious designers capable of historical and cultural insight, critical thinking and technical proficiency in an area of emphasis. The University and Department has programs in place to assist students with internship acquisition, career search upon graduation and student-employer networking opportunities. Some graduates have gone on to get advanced degrees.
Advertising design graduates can pursue many fulfilling career paths. Alumni have embarked on exciting careers at companies such as American Greetings and Art American in Cleveland, Ceramics Monthly magazine and the American Ceramics Society in Columbus, The New England Journal of Medicine in Massachusetts, Dr. Pepper in Texas, ABC Carpet and Home in New York City, Museum of Contemporary Art in Chicago, Walt Disney Company in Florida, Periscope (Mercury) Studio in Washington and the Smithsonian Institution in Washington, D.C.
Recent graduates have pursued graduate education in design at institutions such as George Washington University, Kent State University, and University of Cincinnati.
There are four major types of advertising jobs:
- Planning and coordination by client services;
- Creative development and execution of individual advertisements by writers and designers;
- Choosing of the channels of communication or media that will carry or distribute the advertising messages:
- Research to supply the data to help carry out the functions in other areas.
Job Titles in Advertising Design
- advertising account executive
- advertising agency owner/principle/president
- advertising designer
- advertising design director
- advertising artist
- advertising design manager
- advertising design researcher
- art director for print, TV, and websites
- creative coordinator
- design director for print, art, photography
- interactive design/art director
- interactive creative director
- interactive designer